Exactly how much would 14,999 visitors be worth to your business?
Think about it for a second. If you had 14,999 visitors to your website in the last year, exactly how much would that be worth to your business?
I know what it’s worth to me because those visitors have been coming to one of my websites.
What would that be worth to you?
If you assume a worst case conversion rate of 1%, that is of all of the visitors to your website, only 1 in 100 bought anything at all, then using my traffic figures that would generate 149 sales.
If you made 149 sales of your product, how much would that be in gross sales and net profit?
It’s pretty straight forward to work out your gross and net margins for your own product. You should also think about what the lifetime value of that cusotmer might be if you made additional sales to them.
Also ask yourself whether you could do better than closing 1 in 100 prospects.
If you closed 2% then you would have made 298 sales from that traffic.
Why am I showing you these numbers?
As this website is just over a week old it’s tough for me to use it as an example of how the right keyword selection, understanding your online competition and using the right link building strategies can get you high rankings and search traffic.
So I’m using one of my own affiliate websites to demonstrate this.
Here are the interesting statistics:
- 92.4% of my traffic came from search engines.
- 80% of my traffic or 13,099 visits came form Google
- Searchers used 5752 keywords to get to the website.
The beauty of this website was that we used detailed keyword research to identify a range of high traffic, low competition keywords that we could easily rank for.
It’s the same strategy underlying everything I do for clients.










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